Author: Bradley Charbonneau

Bradley Charbonneau wanted to be a writer. Trouble was, he didn’t write. A friend was running a “Monthly Experiment” (no coffee for a month, wake up at 5 AM, etc.) and created one where everyone had to write every single day for 30 days. Bradley took the challenge. “Hmm, that wasn’t so bad.” Then he kept going. 100 days. 365. 1,000. 2,808 days and 31 books later and he found out it’s simple. Not necessarily easy, but simple. #write #everysingleday

20Books Madrid 2022 in Review

Breaking Bread (and Churros) across Europe: 20Books Madrid in Review There is no substitute for in-person events. “You’ll learn a few things from the books, you’ll get quite a bit from the professors, but where the real knowledge and experience comes from, what you really need to make an effort to focus on, are your […]

Bonus Conference Wrap-Up: 20Books Holland

The Pirates Have Landed In between the 20Books Madrid and the SPF Live London conferences, there was a quieter, smaller, yet possibly more disruptive conference: 20Books Holland.  The Netherlands is several years behind the United States in the indie publishing world. Authors might be frustrated when working in an environment where traditional publishing still has […]

The Reader Magnet Revolution: Unconventional Ideas Every Author Can Explore

Have you ever woken up at 3:00 a.m., sat upright in bed, and cried out, “Dagnabbit! I wish I could just sign up for more newsletters!” Or maybe the cause of your sleeplessness is more along the lines of refreshing your empty email inbox and wondering when authors were going to send you more content. […]

JPG vs. TXT: Are Newsletters Better When They Include Images?

Loads of articles compare the pros and cons of images or plain text in email newsletters.  Let’s cut to the chase: They both have their pros and cons. Chances are also good that no single article will sway you one way or the other if you’re fixed in your ways and you have your reasons […]

Win the Short Race: The Key to Marketing Nonfiction

Say you’re in a bar. With people. Someone approaches you and asks, “How’s it going with your author business?”  You answer in one of the following three ways:  “Well, the CTR on my CTA is fourteen percent lower even though I increased my ad spend by ten percent. My unsubscribe rate increased eight percent, but […]