Taking the Mask off Classic Horror Tropes
How Three Horror Story Staples Can Appear in Every Genre When a writer approaches the Horror genre, deciding to leap into the deepest pits of despair and crawl out of it dragging a kicking and screaming manuscript, they often use popular movies and television shows as inspiration. They try to add jump scares and visual […]
No More Nine-to-Five
From Detective Inspector Declan Walsh to Doctor Who, Tony Lee’s Career Has Been Anything But Ordinary—Even for an Author For thirty-plus years, multi-modal writer Tony Lee has been no stranger to the industry. He started by writing game reviews for a British magazine at sixteen years old, and now, his name is associated with successful […]
Nature or Nurture?
Using Both Organic and Paid Traffic to Build a Sustainable Book Business Under the umbrella of traffic, you can attract a potential reader’s attention in two ways: naturally, through your interactions with readers online, through social media, or in person; or by nurturing a new connection with paid advertising and marketing opportunities. When you spend […]
Modern Tales
The Differences between Contemporary Fiction, Contemporary Romance, and Literary Fiction Romance is, without a doubt, the largest genre with the most voracious readers, and according to a K-lytics report from 2024, it has seen nearly a 100 percent growth in the number of searches it receives on Google even in the last five years. The […]
The Language of Marketing Translations
David Viergutz The independent publishing market is known for its ability to adapt to the market quickly, implementing the advice of various author circles to feed an audience of readers. Regardless of publishing strategy or medium, or how you prefer to market, publishing tactics and strategies are endlessly available. But what if the market is […]
An Author’s New Translation Tool?
A Look at Whether AI Can Help You Produce Translations Cheaper From direct sales to AI-generated audiobooks, technology is rapidly advancing, opening doors to new publishing mediums that were all but closed to most authors in recent years. Those seeking opportunities to reach new audiences often turn to translations, making further use of their intellectual […]
Seven-Figure Stanzas
How Direct Sales and Transmedia Have Helped Pierre Alex Jeanty’s Poetry Soar David Viergutz Thought-provoking poetry can speak to readers around the world. It’s something people have seemingly always innately understood about the art form, and it’s a fact Pierre Alex Jeanty has witnessed firsthand as he’s helped his readers gain inspiration and strength to […]
Everything under the Sunburst
ScribeCount Brings Your Sales Data Across Retailers into One Place David Viergutz For authors who publish wide, tracking sales and trends across different platforms can be time consuming, yet the data it provides can be essential to creating effective marketing strategies. ScribeCount (https://scribecount.com) offers a way to track and compare sales across several distribution platforms. […]
An Author’s Notes on Notion, the Customizable Productivity Platform
David Viergutz The author’s technology stack—that is, the digital tool set they use to conduct business—is ever-changing. Technology grows and develops, adding features and functionality, solutions to problems that may not have arisen yet. Notion aims to fit into this category, offering an all-in-one organization and productivity tool for individuals and teams. It is a […]
Book: Writing Tools: 55 Essential Strategies for Every Writer
https://www.indieauthortools.com/books/writing-tools-55-essential-strategies-for-every-writer A collection of thirty years of wisdom, Writing Tools: 55 Essential Strategies for Every Writer by Roy Peter Clark is a series of essays on the different aspects of writing. The book provides over two hundred examples from journalism and literature and fifty essays by Clark himself, all divided into an easy-to-digest format of […]