New Podcast Format – Take a Listen

We’re excited to announce our fresh, short-form podcast format featuring hosts Paige Turner and Reed Moore! Each week, Paige and Reed will dive deeper into topics and articles from our collection, offering thoughtful insights and lively discussions—all in bite-sized episodes that drop multiple times a week. Perfect for on-the-go listening, these conversations are your backstage […]

ALLi Exclusive: The Art of the Blurb

Writing a compelling book sales description—also known as a blurb—is a critical skill for any author, and one that taps into a different set of writing skills than those used to create the book itself. A well-crafted blurb can significantly impact a book’s sales since it, along with the title and the cover, is one […]

Turning Lookie-Loos into Loyal Readers

What It Takes to Complete the Transmedia Funnel The modern publishing landscape is a vast and dynamic arena, and authors are no longer confined to the traditional printed page. Today’s storytellers are weaving intricate narratives that span multiple platforms, captivating audiences through a diverse array of mediums. This is the realm of transmedia storytelling, a […]

ALLi Exclusive: All Eyes on Your Author Business

Matty Dalrymple, ALLi Campaigns Manager We’re probably all familiar with paid advertising meant to drive readers to a website or other platforms, called “traffic.” But before investing in ads, authors should optimize for unpaid, organic traffic. For most authors, organic traffic is generated in three ways: These depend on effective search engine optimization (SEO). When […]

ALLi Exclusive: When Authors Should Go Global

Matty Dalrymple, ALLi Campaigns Manager As the book market becomes ever more global, the idea of offering translations of their work intrigues many authors. Ethan Ellenberg, a New York-based literary agent who works with a number of the Alliance of Independent Authors’s (ALLi’s) top authors—those who are part of ALLi’s Authorpreneur membership and sell twenty-five-thousand-plus […]

From Creatives to Content Creators

Reflections from the Content Entrepreneur Expo 2024 Jen B. Green Attending a conference is always a game-changing experience, offering new ideas, invaluable networking, and insights into trends and new technology. From May 5–7, more than 350 people gathered at the Hotel Cleveland in Cleveland, Ohio, for exactly that at the Content Entrepreneur Expo (CEX). Sponsored […]