ALLi Exclusive: Building a Business Mindset

For successful authors, writing is not just an art. It is also a business. In fact, the Alliance of Independent Authors (ALLi) refers to its top tier members, who have access to special benefits, such as a literary agent, as “authorpreneurs” because they are authors but also entrepreneurs. It’s a mindset all authors who wish […]

From Bookshelf to Bookstore: Exploring Lulu.com’s Four Major Marketing Avenues

From Bookshelf to Bookstore: Exploring Lulu.com’s Four Major Marketing Avenues In the intricate tapestry of self-publishing, indie authors are constantly searching for ways to better control their income and their relationship with their readers. Lulu.com stands out not merely as another publishing platform but as a comprehensive solution to the dilemma. The platform supports a […]

Audio Issue #30

In this issue, thought-leaders from around the Globe share their ideas and insight into the future of publishing.

Mark Leslie Lefebvre

Website: http://www.markleslie.ca

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Mark is a writer, editor, professional speaker, and bookseller with more than thirty years of experience in the book industry as a writer and industry professional. A huge advocate for how technology can further empower authors, Mark has been lucky to be at the helm of bookselling as is transitioned from a print-only game to one that embraced digital publishing. He is the author of more than forty books both indie published and traditionally published. But more than all of that he is primarily a passionate storyteller and book nerd.