Author: Lasairiona McMaster

With a bachelor of arts in Politics and a minor in Culture and Media Studies, Lasairiona McMaster left the Emerald Isle for the great state of Texas and found her soul's home among queso and margaritas. When a decade of volunteering, expat and lifestyle blogging, and living abroad came to an end, she repatriated to Northern Ireland. Dusting off an old manuscript she'd penned in college, she hit the “publish” button in 2019, and hasn't looked back. She writes relatable romance featuring themes of societal taboos, like male mental health, and that “just one book” is now a multi-series world that keeps growing. When she's not in the writing cave, she's a professional nagger, developmental editor, and has mastered the art of making great friends from complete strangers. She's a left-handed Aquarian and enneagram four who loves to travel, sing, and never wears matching socks.

5 Tips for Money Goals that Just Make Cents

Lasairiona McMaster Indie authors face numerous challenges: the ever-changing landscape of social media platforms, suppressed visibility, the constant battle to get your books in front of readers’ faces, marketing woes, and more. How can you tell whether you’re making any progress in your career? When it comes to the business side of publishing, hitting monetary […]

Ten Tips: TikTok

TikTok is a social media app that allows users to create short videos (fifteen or sixty seconds, with three-minute videos being beta tested). You can also add filters, background music, stickers, and captions to videos, and create split-screen videos with other creators. What’s in a name? A username is the @username other TikTok users can […]

Outlining the Problem: Conflict and Misbeliefs

Many authors begin their outlining process by developing entire character profiles as well as the basic idea of what will happen in the book. They feel they at least need to know where they’re going to take their reader, what the reader is going to expect of the story, and how they plan on meeting […]