Corner the Market: Free Money—or Close to It
Steve Higgs Free: what a wonderful word. Most of the time, when I sell a book, it costs me something. I advertise on Facebook, Amazon, and BookBub and pay to promote my books on subscription services such as Written Word Media and The Fussy Librarian. That costs me money, but that’s okay because I have […]
Corner the Market: You Can Too
Steve Higgs According to Book Report, my top-line sales income from last year was $1,724,509.13. Except it wasn’t. The $1.7 million is the bulk of it, but audiobook sales, global paperback sales through IngramSpark, KDP All-Star bonuses, and other income streams all add to make the number roughly $2 million for 2023. My top-line income […]
Corner the Market: What’s the Deal with BookBub Featured Deals?
Steve Higgs The ever-elusive BookBub Featured Deal: with all the work some authors will put in to land one, it’s easy for anyone new to the tool to wonder if they’re truly worth the hype. But whether you have never applied for a BookBub Featured Deal or applied, didn’t get one, and have long since […]
Corner the Market: The Minuscule Tool that Can Transform Your Facebook Ad Campaigns
The Facebook pixel—recently renamed the Meta pixel—is a small piece of JavaScript code you can place on your website. The pixel gives you insights into how your audience interacts with your Facebook Ads. It also provides data on how Facebook users behave on your website after they click on an ad.Now, that might read like […]
Corner the Market: The Dreaded Blurb
Writing a book’s blurb is one of the first steps in book marketing and one authors love to lament. You have to boil your entire book down into a few punchy lines that will entice the reader without giving away the story and somehow leave them with a desperate need to know more. The amazing […]
Corner the Market with Steve Higgs: An Author’s ‘Overcoming’ Narrative
There are many people who don’t make it in this industry. Many, if not most, fall by the wayside because they give up, not because they cannot succeed. Yes, I made it, but that is only because I refused to be beaten as I climbed the mountain. When I published my first book, it was […]
An Easier Way for Authors to Boost Sales with BookBub
Plenty of indie authors tout the magic of BookBub for its Featured Deal promotions. These elusive deals can help spike sales, of course, but they’re not the only way BookBub can help you find new readers. When it comes to advertising, you may think BookBub ads are only for books that are free or $0.99. […]
No Ads Budget? No Problem
Low-Cost Alternatives to Paid Advertising I focus a lot on paid advertising because that is where the real money is to be made. Paid advertising is highly scalable, so you can grow your income with it, especially on Facebook. But for those starting out, the question is often, “What can I do for free?” It’s […]
Paid Promotions
Ad platforms like Facebook and Amazon may be a great option for making money as an author, but they’re far from the only ones. With the right strategy, paid promotions can lead to impressive sales as well. If you’re not sure what I am talking about, paid promotion differs from advertising on platforms such as […]
Better than Your Best Guess
Amazon Attribution Links Remove the Guesswork from Your Ad Campaign One ads strategy I typically recommend involves running multiple ads to determine which will resonate with the audience. I spend some money and sell some books, but if I have five ads for the same book, how do I know which one is making the […]