May the Cash Flow Be with You
The Money-Managing Instruments to Master for Your Business to Take to the Skies The Force is strong in indie authors! Given a single worst-case scenario, we can probably spin up a story world in the throes of conflict. Unfortunately, that same imaginative bias can wreak more havoc on your business than a sandcrawler swarming with […]
Solari Says…Beware the Launch Trough
As authors, creative freedom and administrative responsibilities can sometimes feel like they’re at odds with each other, and understanding the publishing industry can pose a challenge to even the most strategy-savvy authors. But there’s no need to figure it out alone. In his new quarterly column, Managing Director of Author Nation and business expert Joe […]
Unlocking the Power of Podcast Appearances for Authors
Wendy Van Camp I did not go out to find podcasts as an author. Strangely enough, podcasts found me. During the early months of the 2020 pandemic, I was facing the loss of many in-person appearances and book fairs. Out of the blue, some of my writer friends invited me to join their podcast since […]
More Scams Are Targeting Authors—How You Can Avoid Them, from a Cybersecurity Expert
Cybersecurity Tips to Avoid Scams Targeting Your Author Business Scams became much more prevalent with the widespread use of the internet, and as perpetrators grow more sophisticated and continue to update their tactics, it’s no longer just the technologically un-savvy who are falling victim. Cybersecurity professionals categorize many of these scams with the term “phishing,” […]
Name Your Price: Should Genre Play a Role in How You Price Your Books?
Do Authors’ Ideal Pricing Strategies Vary by the Genre They Write? Most pricing strategists tell indie authors to write in a genre that sells well and price competitively. But for new authors and those switching genres, choosing how to price your book may not feel that simple. Factors like publishing goals, format, email list size, […]
Prepping for Tax Season as an Indie Author: What You Need to Know
Tax season is rapidly approaching for those of us in the US, and whether you’re full-time or just starting to see sales, if you made money from your books last year, it has the potential to be complicated. Although we’re not qualified to give direct financial advice regarding paying taxes as an indie author, IAM […]
Four Direct Sales Platforms That’ll Let You ‘Go Your Own Way’
Four Direct Sales Platforms to Match Your Business Needs Jenn Lessmann The “Rumours” are true. Indie authors can earn more revenue and drive better engagement through direct sales. And as indie authors increasingly look to expand their reach through wide publication, it makes sense to consider following Fleetwood Mac’s call to “go your own way.” […]
Five Authors, Five Different Publishing Paths: Debunking the Traditional-versus-Indie Debate
The Nuance that’s Sometimes Lost in the Traditional or Indie Debate Tanya Nellestein Authors, take your corners! It’s the indie-versus-trad knock-out round. In the indie corner are the authors with complete creative control, slaves to no master, with the freedom to chart their own course. In the trad corner are the authors with editorial and […]
The Indie Author’s Guide for Navigating Contracts as a Small Business Owner
As small business owners, indie authors deal with a lot of contracts—both those we need to sign and, in some cases, those we create. Whether it’s a collaboration with a coauthor, hiring an editor or cover designer, or tied to an event you’re planning to attend, contracts are a vital part of our professional journey. […]
Mark Leslie Lefebvre
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Mark is a writer, editor, professional speaker, and bookseller with more than thirty years of experience in the book industry as a writer and industry professional. A huge advocate for how technology can further empower authors, Mark has been lucky to be at the helm of bookselling as is transitioned from a print-only game to one that embraced digital publishing. He is the author of more than forty books both indie published and traditionally published. But more than all of that he is primarily a passionate storyteller and book nerd.