Corner the Market: Spend Money to Make Money
I have spoken about marketing many times at conferences, and one subject always gets discussed: money. Most of the authors I meet don’t have a lot of it to throw around, and when they run a few ads and see their hard-earned cash vanish without generating any sales, it makes them not want to spend […]
Corner the Market: The Subtle Art of Ad Copy
As we’ve explored the ins and outs of making Facebook Ads work for you, I’ve explained how to set up ads that will reach the highest number of interested readers and how to choose images that will grab their attention as they scroll. This time, we need to examine the copy and headline. Figure 1 […]
Corner the Market: The Role Images Should Play in Your Facebook Ads
The Art of Successful Ads Steve Higgs For some, Facebook advertising can be a hole into which they pour money with little or no return. For others, and I’m one of them, it is the source of a fortune. You have to invest your money to find the things that work. That’s scary, but when […]
Understanding the Facebook Ads Formula
Facebook’s advertising platform is, I would argue, the easiest ads platform to learn and the easiest to scale. You can spend a small amount of money and start selling books on the same day. If you get it right. Alternatively, you can hand your money over to Facebook in exchange for nothing. We want to […]
How to Make Millions with Marketing
It is better to focus on selling the books you have written than it is to write the next book. How’s that for a controversial statement? Obviously, if you have only one or two books under your belt, it probably won’t hold true. However, for those working on their second trilogy or with a backlist […]