Pigeonhole Publishing Finds New Audiences with Pocket-Sized Promotions
Marketing is a challenge that’s hard to get right. You want to attract as many readers as you can, but you also want to attract only the right readers, who will love your book and want to share it with their friends. To boot, you need to get your book into reader spaces, places where […]
10 Tips for: Selling Wider than Wide
Plenty of authors these days talk about new opportunities beyond the major retailers. As indie publishing expands into new territories and readers are searching out new ways of interacting with the stories they love, authors are moving to take advantage of how we can sell our books wider than wide, looking for places where we […]
Trope Talks
The Fascination with the ‘Final Girl’ in Horror As writers, we often walk a fine line between tropes and clichés. Sure, tropes may echo other books in the genre or feel predictable as you read them—but as Jennifer Hilt, author of the Trope Thesaurus series, writes, “a skillful application of tropes sells stories.” In her […]
Putting Your Purpose on the Page
Guest Author Megan Haskell Offers Her Advice on Strategizing Better Reader Relationships Seasoned indie authors understand: for your business’s long-term growth, quality often outranks quantity when it comes to reader relationships. But how do you ensure you’re connecting with the right audience? In the second part of her series on finding your ideal author business […]
From the Editor
Blame it on how invested I am in superhero movies, but I am paranoid about spoilers. If I’m worried about encountering a leaked plot twist from a movie, book, or game, I will take a social media hiatus and resort to childhood playground levels of avoidance: plugging my ears and shouting “la, la, la” until […]