Nature or Nurture?
Using Both Organic and Paid Traffic to Build a Sustainable Book Business Under the umbrella of traffic, you can attract a potential reader’s attention in two ways: naturally, through your interactions with readers online, through social media, or in person; or by nurturing a new connection with paid advertising and marketing opportunities. When you spend […]
On Brand
Six Steps to Perfecting Your Business’s Brand and Attracting the Right Readers Angela Archer “Brand or be branded,” says branding expert Deb Gabor, bestselling author of Branding Is Sex. Even if you don’t have a personal brand, your readers are already branding you. The impression you leave—intentionally or not—will stick, and it will shape how […]
The Language of Marketing Translations
David Viergutz The independent publishing market is known for its ability to adapt to the market quickly, implementing the advice of various author circles to feed an audience of readers. Regardless of publishing strategy or medium, or how you prefer to market, publishing tactics and strategies are endlessly available. But what if the market is […]
Tried-and-True Methods for Marketing Nonfiction
Grace Snoke Writing your book was the hard part—or at least that’s what you might’ve thought. But now comes an even harder part: promoting it. Marketing can pose a challenge for any author, but nonfiction authors sometimes have a harder time reaching and connecting with their target audience than even fiction authors do. Some of […]
Let the Games Begin
Marketing Lessons Children’s Book Authors Can Learn from the 2024 Olympic Games Laurel Decher France is making its final preparations for the Olympic Games next month. Stadiums have been erected around famous sites in Paris, including the Eiffel Tower and the Palace of Versailles, so that historic shots of winning athletes will have cultural icons […]
What the Machines Have Learned
Upgrade Your Marketing with AI Initiatives Jenn Lessmann Last year, Indie Author Magazine focused an entire issue on AI, the ways authors could make use of new machine learning platforms, and some of the ethical concerns involved with the impact of artificial intelligence on the publishing industry. Since then, the opportunities and challenges have continued […]
Your Questions about Book Publicity, Answered
Melissa DeCuir When you write and publish a book, naturally, you want people to read it. The best way to get your book in front of readers is to promote it. “Publicity” is the umbrella term for the steps an author takes to promote their book. Publicity and marketing may include organizing author talks and […]
Breathing New Life into Your Backlist
A Guide to Cover Revitalization Eryka Parker The terms of independent publishing are ever-evolving as authors constantly seek ways to expand their readership. To secure shelf space among competitive titles in the marketplace, authors can benefit from exploring ways to rejuvenate their backlist catalog in order to boost sales. Although we’re cautioned against judging a […]
Everything You Need to Know about Running a Virtual Launch Party
Gill Fernley Launch parties aren’t just a fun way to celebrate your new book release; these events can also be a great way to gain new readers, grow your business, and boost your earnings. And they don’t always need a venue or complex setup. Authors can host virtual launch parties via a series of scheduled […]
Everyone Wants to Be a Mogul
Guest Author Russell Nohelty Examines the Transmedia Trend in the Indie Author World There’s genre hopping, and then there’s medium hopping. Depending on how you look at his career, Russell Nohelty has done both. As a USA Today bestselling author and the co-founder of Writer MBA and the Author Ecosystem archetypes, Nohelty has put his […]