The Art of Story-Selling: Use Your Storytelling Powers to Finesse Your Email Marketing
How to Structure Your Emails and Use Your Storytelling Powers to Sell More Books Our brains are wired for stories. And as an author, you are a natural storyteller, with the ability to craft compelling narratives and engage readers in a way that few others can. So why not use those same storytelling skills to […]
Guest Author Tammi Labrecque: Four Simple Steps for Rolling out the Welcome Mat to Your Mailing List
A quick glance in my crystal ball tells me you’re reading this in February, but—because of the crazy scheduling required to produce a magazine like Indie Author Magazine—I’m actually writing these words in November, having just returned from 20Books Vegas. While I was there, I spent some time chatting with Chelle Honiker, IAM’s illustrious publisher, […]
The Dos and Don’ts of Creating Your Reader Magnet
No doubt you will see plenty of them with Black Friday and the holiday shopping season underway. In recent years, businesses have begun offering deals and offers through promotional emails to connect with customers and get them spending more. And if you have ever signed up for a retailer’s emails in order to get a […]
#Unfiltered: What You Should Be Sharing with Readers on Social Media
What Authors Say Online Matters to Their Readers, So How Much Should You Be Sharing on Social Media? Being a writer never stops. If you’re not writing, you’re often thinking about it. If you’re not doing either, you’re likely to be looking at cover designs, formatting, talking to other authors—the list goes on. And that’s […]
Book Influencers Help Turn a New Page in Publishing
Nicole Schroeder Nestled in her New England home, independent bookseller Kaitee Yaeko Tredway spends time each week arranging stacks of books and displaying them against a variety of backgrounds. She snaps several photos and writes out creative captions to pair with each, then decides when they’ll publish. Sometimes she makes an appearance in front of […]
Marketing Homework Any Author Can Do to Boost Book Sales
Gill Fernley It’s back to school time for the kids, but they aren’t the only ones who’ll be in class. This month, we’re reviewing a few marketing basics and giving you some homework of your own. Lesson One: Make it the best book possible Hopefully, your book is written, edited, and polished to a high […]
Ten Tips: Amazon A+ Content
Alice Briggs Since early 2021, indie authors have had the ability to create Amazon A+ Content to help promote their books. This bonus content on a book’s product page had already been available for traditional publishing houses for some time and had proven its merit—in 2015, during a ninety-day study of 134,000 products, Amazon found […]
Backlisted, Not Blacklisted: Turn a Profit from Books Already on Your Author Shelf
Increasing your publishing profits through your backlist If you have published multiple books, then you may be working with two “lists.” Your frontlist is made up of newly published, fresh, exciting titles. Your backlist is books that have been out for a while that might be neglected by you and by readers. But gold is […]
The Reader Magnet Revolution: Unconventional Ideas Every Author Can Explore
Have you ever woken up at 3:00 a.m., sat upright in bed, and cried out, “Dagnabbit! I wish I could just sign up for more newsletters!” Or maybe the cause of your sleeplessness is more along the lines of refreshing your empty email inbox and wondering when authors were going to send you more content. […]
Beta Readers vs. ARC Readers: The Differences, Explained
If you already swap chapters with author friends, you know what it’s like to have critique partners. But have you considered beta readers to deepen your storytelling or ARC [advanced reader copy] readers to create pre-release buzz about your amazing new book? First, let’s make sure we keep our expert readers straight. The difference between […]