We’re excited to announce our fresh, short-form podcast format featuring hosts Paige Turner and Reed Moore! Each week, Paige and Reed will dive deeper into topics and articles from our collection, offering thoughtful insights and lively discussions—all in bite-sized episodes that drop multiple times a week. Perfect for on-the-go listening, these conversations are your backstage pass to everything indie authors need to know.
When Writing Means Business, Indie Author Magazine is the guidebook for self-published authors taking charge of their writing career. Whether you’ve published or not, IAM brings you articles and information designed to save you time, money, and stress. Each month your host Indie Annie shares the full articles in the magazine for listening on-the-go.
To subscribe to the print version of the magazine visit https://indieauthormagazine.com
Episode Description: Indie Author Magazine – Deep Dive: Author Merch
Ready to turn your stories into a brand that fans carry with them into the world? In this episode, our hosts unpack the newest Indie Author Magazine article on author merchandising—from game-changing strategies to the logistics you can’t afford to skip.
Discover why merch is more than a quick cash grab and how it builds lasting brand loyalty (03:00), the crucial legal steps for licensing your designs and avoiding costly mistakes (04:01), and how choosing the right store platform can make or break your venture (06:12). Whether you're plotting your first batch of bookmarks or dreaming up a fictional brewery T-shirt, you’ll get actionable advice and learn from real authors who’ve been through it.
Key Segments:
Why Merch Matters More Than You Think (03:00)
Navigating Legal Landmines: Licensing, Copyright, and Sales Caps (04:01)
Choosing Your Platform: Etsy, Fourth Wall, Shopify, Printify, and More (06:12)
Real-World Wisdom from Authors: Quality Checks, Shipping, and Reader Feedback (10:34)
Top Tips for Getting Started, Keeping It Simple, and Building Community (11:47)
World-building for Merch Success (14:01)
Listen in for practical tips, “aha” moments, and a roadmap to growing your indie author business beyond the page.