We’re excited to announce our fresh, short-form podcast format featuring hosts Paige Turner and Reed Moore! Each week, Paige and Reed will dive deeper into topics and articles from our collection, offering thoughtful insights and lively discussions—all in bite-sized episodes that drop multiple times a week. Perfect for on-the-go listening, these conversations are your backstage pass to everything indie authors need to know.
When Writing Means Business, Indie Author Magazine is the guidebook for self-published authors taking charge of their writing career. Whether you’ve published or not, IAM brings you articles and information designed to save you time, money, and stress. Each month your host Indie Annie shares the full articles in the magazine for listening on-the-go.
To subscribe to the print version of the magazine visit https://indieauthormagazine.com
In this episode of Indie Author Magazine’s Deep Dive, our hosts break down the essential strategies from Gil Fernley’s standout article on virtual book launches. Whether you’re an indie author preparing for your first release or a seasoned pro looking to level up your launch tactics, this conversation is packed with actionable insights, creative ideas, and strategic advice to help you harness the full potential of online book events.
Discover how virtual launches offer more than convenience—they’re a smart, adaptable way to build your author brand, expand your reach, save on costs, and grow meaningful connections with readers and fellow writers around the globe. We guide you through flexible event formats, practical planning steps, ways to keep your audience engaged, and tips for navigating tech mishaps with confidence. Plus, learn how to measure your success and build lasting momentum long after your launch day.
Timestamps for Key Segments:
[00:00:59] — Why virtual book launches matter for indie authors
[00:02:08] — Different formats for online launch events
[00:03:04] — Big wins: cost savings and global reach
[00:04:10] — Building your author business and brand through launches
[00:05:54] — Strategic event planning and goal setting
[00:08:06] — Keeping your audience engaged during the event
[00:10:10] — Pro tips: tech prep and elevating your launch
[00:12:48] — Measuring success and gathering feedback
[00:14:53] — Final takeaways and celebrating your achievements
Tune in for a practical roadmap to launching your next book—and building a stronger author business—without ever booking a physical venue.